Highlights of the Program

2 days business program:

Learn from real-world case studies by industry leaders.

SHOWCASING INNOVATION:

Discover the latest technology and techniques from across the industry.

leaders talk:

Hear from top-level experts about how to stay ahead in a fast-changing industry.

MULTIPLE STREAMS:

A business program that is multi-disciplinary, giving you a broad view of the industry.

SMART TECHNOLOGIES:

Explore the latest smart and AI-driven solutions, and see how they can be used in your business.

roundtable discussion:

Join talks with industry peers. Share ideas, make connections, and find new partners.

Program

Day 1 :
MONDAY, MAY 4, 2026
08:00 - 09:00
REGISTRATION AND MORNING REFRESHMENTS
09:00 - 09:10
OPENING ADDRESS
09:10 - 09:35
SYSTEM ARCHITECTURE FOR DEVELOPMENT OF SOFTWARE DEFINED VEHICLES
Ahsan Qamar
Ford Motor Company

Ahsan Qamar

Ford Motor Company

  • Exploring how decentralization impacts control systems through cognitive and local heuristics
  • Addressing middleware development with a focus on API safety, security, and performance
  • Examining integration challenges between hardware and software in vehicle systems
09:35 - 09:40
Q&A SESSION ON SOFTWARE-DEFINED VEHICLE SYSTEM ARCHITECTURE
09:40 - 10:05
EMERGING TRENDS IN SOFTWARE-CENTRIC ARCHITECTURE FOR NEXT-GEN AUTOMOBILES
Gangadhar Yadiki
Magna Electronics

Gangadhar Yadiki

Magna Electronics

  • Understanding how the shift from hardware to software is enabling smarter, scalable vehicles
  • Exploring how zonal architecture, AI, and OTA updates are reshaping vehicle design
  • Learning how OEMs and suppliers must rethink development and software delivery models
10:05 - 10:10
Q&A SESSION ON SOFTWARE-CENTRIC ARCHITECTURE IN NEXT-GEN AUTOMOBILES
10:10 - 10:40
SPEED NETWORKING SESSION
  • Exchange business cards and get connected in short one-to-one meetings
  • Start the conversation to arrange a more formal meeting later on in the conference
  • Share your professional background and discuss your biggest business issues - don't forget your business cards!
10:40 - 11:00
MORNING COFFEE BREAK IN THE EXHIBIT AREA
11:00 - 11:30
PANEL DISCUSSION ON SOFTWARE-DEFINED VEHICLES
11:30 - 11:55
SDV - TO BE OR NOT TO BE
Praveen Cherian
Capgemini

Praveen Cherian

Capgemini

  • Discovering the potential of software-defined vehicles to boost user experience and innovation
  • Understanding the current roadblocks preventing wide adoption across the automotive industry
  • Evaluating whether SDV strategies are a universal necessity or a niche investment for select OEMs
11:55 - 12:00
Q&A SESSION ON THE VALUE AND CHALLENGES OF SOFTWARE-DEFINED VEHICLES
12:00 - 12:25
SCALING SIMULATION AND VIRTUAL VALIDATION WITH CLOUD INFRASTRUCTURE
Luke Harvey
Amazon Web Services

Luke Harvey

Amazon Web Services

  • Learning how cloud orchestration accelerates large-scale simulation and validation
  • Discovering scalable ways to manage vast sensor data and automate validation workflows
  • Exploring real-world examples of efficient, cost-effective virtual testing frameworks
12:25 - 12:30
Q&A SESSION ON SCALING SIMULATION AND CLOUD VALIDATION
12:30 - 13:30
NETWORKING LUNCH AND VISITING THE SOFTWARE-DEFINED VEHICLES EXHIBITION
13:30 - 13:55
HIGH-PERFORMANCE COMPUTE AND MIDDLEWARE – ENABLING INTELLIGENCE AND AI RELIABILITY IN THE SDV ERA
Akshay Gokhale
Astemo Ltd.

Akshay Gokhale

Astemo Ltd.

  • Presenting Astemo’s safety-driven compute platform for the SDV era, designed to support evolving vehicle intelligence
  • Highlighting a flexible, decoupled architecture that simplifies the adoption of new compute technologies over time
  • Demonstrating advanced middleware that improves AI dependability, supported by a case study on consistent behavior
13:55 - 14:00
Q&A SESSION ON ENHANCING COMPUTE AND MIDDLEWARE FOR AI RELIABILITY
14:00 - 14:25
SDV IS NOT SOFTWARE – IT IS AN ENGINEERING SYSTEM
Sergey Malygin
SODA.Auto

Sergey Malygin

SODA.Auto

  • Understanding why SDV programs often stall due to fragmented engineering toolchains and workflows
  • Exploring how organizations can transition toward a unified and executable vehicle model for development
  • Examining what rapid “China speed” engineering truly involves and how OEMs can realistically adopt it
14:25 - 14:30
Q&A SESSION ON SDV AS A HOLISTIC ENGINEERING SYSTEM
14:30 - 14:55
SAFETY FIRST - CERTIFYING AI CONTROL SYSTEMS FOR FIXED-GUIDEWAY TRANSIT
Joffrey Lauthier
TÜV Rheinland Group

Joffrey Lauthier

TÜV Rheinland Group

  • Showing how regulations guide the move from assisted to automated transit operations
  • Explaining how the OCORA architecture aligns with software-defined vehicle objectives
  • Improving safety by advancing obstacle detection and vehicle location capabilities
14:55 - 15:00
Q&A SESSION ON CERTIFYING AI SYSTEMS FOR FIXED-GUIDEWAY TRANSIT
15:00 - 15:30
AFTERNOON COFFEE BREAK IN THE EXHIBIT AREA
15:30 - 15:55
SCALING UP TO SDV LEVEL 5 – A PRACTICAL TRANSITION PLAN FOR OEMS
Ryan Goff
Elektrobit

Ryan Goff

Elektrobit

  • Understanding how to evolve existing vehicle platforms when starting from scratch is not viable
  • Exploring cost-effective strategies to unlock meaningful SDV capabilities under tight budgets
  • Learning practical ways to scale applications across the automotive stack without sacrificing maintainability
15:55 - 16:00
Q&A SESSION ON SCALING UP TO SDV LEVEL 5 FOR OEMS
16:00 - 16:25
AUTOMOTIVE SOFTWARE FROM THE PERSPECTIVE OF PROGRAMMING LANGUAGES
Vitaly Bragilevsky
JetBrains

Vitaly Bragilevsky

JetBrains

  • Explaining how software-defined vehicles are reshaping crucial language decisions
  • Comparing established and emerging languages while outlining their safety and performance impacts
  • Highlighting how ecosystems and talent trends influence innovation across automotive systems
16:25 - 16:30
Q&A SESSION ON LANGUAGE TRENDS IN AUTOMOTIVE SOFTWARE
16:30 - 16:55
CONTINUOUS INTEGRATION - CONTINUOUS TESTING, BUT HOW ABOUT CONTINUOUS COMPLIANCE?
Florian Rohde
iProcess LLC

Florian Rohde

iProcess LLC

  • Showing how SDV teams can meet ASPICE and process requirements while maintaining development speed
  • Explaining how embedding compliance in CI and testing makes it supportive rather than restrictive
  • Highlighting how early, integrated compliance improves clarity and teamwork across disciplines
16:55 - 17:00
Q&A SESSION ON SDV TESTING AND CONTINUOUS COMPLIANCE
17:00 - 18:00
NETWORKING DRINKS RECEPTION
Day 2 :
TUESDAY, MAY 5, 2026
08:30 - 09:00
MORNING REFRESHMENTS
09:00 - 09:10
OPENING ADDRESS
09:10 - 09:35
BEYOND SOFTWARE-DEFINED – ENGINEERING THE AI-DEFINED VEHICLE REVOLUTION
Stefano Marzani
Amazon Web Services

Stefano Marzani

Amazon Web Services

  • Discovering how AI-defined architectures enable vehicles to adapt and integrate intelligence seamlessly
  • Learning how cloud-native tools shorten silicon and software cycles for faster innovation delivery
  • Understanding how AI acceleration and advanced compute support flexible and safe vehicle design
09:35 - 09:40
Q&A SESSION ON AI-DEFINED VEHICLE ENGINEERING REVOLUTION
09:40 - 10:05
ELIMINATING SOFTWARE IN SOFTWARE-DEFINED VEHICLES
Ray Notarantonio
Infineon Technologies

Ray Notarantonio

Infineon Technologies

  • Exploring the rising software complexity in centralized SDV architectures
  • Explaining how simplifying software also reduces hardware design challenges
Hugo Ochoa
Infineon Technologies

Hugo Ochoa

Infineon Technologies

  • Highlighting the role of configurable software stacks in hardware gateway design
  • Demonstrating how Infineon’s microcontrollers can lower system costs and speed development
10:05 - 10:10
Q&A SESSION ON SOFTWARE REDUCTION IN SDV SYSTEM ARCHITECTURE
10:10 - 10:35
AI FOR ENGINEERING: ACCELERATING SDV FEATURE DEVELOPMENT BY DELIVERING KEY ADVANTAGES
Mathis Coste
CS GROUP - Canada

Mathis Coste

CS GROUP - Canada

  • Showing how AI speeds up refactoring to support faster and more adaptable SDV feature updates
  • Explaining how full-codebase context reduces integration errors and improves software quality
  • Demonstrating how agent-driven workflows enable seamless and scalable OEM customization
10:35 - 10:40
Q&A SESSION ON AI FOR ENGINEERING ACCELERATING SDV FEATURES
10:40 - 11:00
MORNING COFFEE BREAK IN THE EXHIBIT AREA
11:00 - 11:25
COGNITIVE VEHICLE ARCHITECTURES – CLOUD-NATIVE INTELLIGENCE AND SECURE OTA ECOSYSTEMS
Paulo Leocadio
Zinnia Holding LLC

Paulo Leocadio

Zinnia Holding LLC

  • Exploring cloud-to-edge intelligence for adaptive vehicles while maintaining safety and security
  • Showing how modern CI/CD pipelines enhance embedded software quality and preserve determinism
  • Explaining how secure OTA processes enable new services and ensure reliable, rollback-safe updates
11:25 - 11:30
Q&A SESSION ON CLOUD-NATIVE VEHICLE INTELLIGENCE AND SECURE OTA SYSTEMS
11:30 - 11:55
TRANSFORMING THE AUTOMOTIVE OEM SOFTWARE SUPPLY CHAIN FOR THE SDV
Hasan Yasar
Software Engineering Institute | Carnegie Mellon University

Hasan Yasar

Software Engineering Institute | Carnegie Mellon University

  • Exploring how SDVs are reshaping OEM software supply chains with agility and cybersecurity needs
  • Learning secure ways to manage software, packaging, and data to reduce system vulnerabilities
  • Discovering how data analytics can streamline logistics and support global regulatory compliance
11:55 - 12:00
Q&A SESSION ON TRANSFORMING OEM SOFTWARE SUPPLY CHAINS
12:00 - 12:25
FROM ROAD DATA TO PRODUCTION: ACCELERATING ADAS FEATURE READINESS IN MODERN SDVS
Srini Naidu
Rapifai

Srini Naidu

Rapifai

  • Turning fleet data into simulation-ready scenarios to more efficiently validate driving features
  • Using cloud-native pipelines and OTA workflows to help teams scale verification and validation
  • Supporting continuous improvements through OTA updates while upholding key safety standards
12:25 - 12:30
Q&A SESSION ON ENHANCING ADAS FEATURE READINESS IN SDVS
12:30 - 12:55
COMPOSING CONFIDENCE – SAFETY ASSURANCE IN THE MODULAR SOFTWARE-DEFINED VEHICLE
Jeff Joyce
Critical Systems Labs

Jeff Joyce

Critical Systems Labs

  • Understanding how accelerated safety risk management processes align with agile SDV development
  • Exploring approaches to structure assurance cases across diverse software and IP ownership
  • Learning how to build frameworks that tackle uncertainty and variability in SDV safety
12:55 - 13:00
Q&A SESSION ON SAFETY ASSURANCE IN MODULAR SDV ARCHITECTURE
13:00 - 13:15
FEEDBACK & RAFFLE DRAW
13:15 - 14:30
NETWORKING LUNCH

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