Highlights of the Program

2 days business program:

Learn from real-world case studies by industry leaders.

SHOWCASING INNOVATION:

Discover the latest technology and techniques from across the industry.

leaders talk:

Hear from top-level experts about how to stay ahead in a fast-changing industry.

MULTIPLE STREAMS:

A business program that is multi-disciplinary, giving you a broad view of the industry.

SMART TECHNOLOGIES:

Explore the latest smart and AI-driven solutions, and see how they can be used in your business.

roundtable discussion:

Join talks with industry peers. Share ideas, make connections, and find new partners.

Program

Day 1 :

MONDAY, MAY 4, 2026

08:00 - 09:00

REGISTRATION AND MORNING REFRESHMENTS

09:00 - 09:10

OPENING ADDRESS

09:10 - 09:35

SYSTEM ARCHITECTURE FOR DEVELOPMENT OF SOFTWARE-DEFINED VEHICLES

Ahsan Qamar

Ford Motor Company

Exploring how decentralization impacts control systems through cognitive and local heuristics
Addressing middleware development with a focus on API safety, security, and performance
Examining integration challenges between hardware and software in vehicle systems

09:35 - 09:40

Q&A SESSION ON SOFTWARE-DEFINED VEHICLE SYSTEM ARCHITECTURE

09:40 - 10:05

EMERGING TRENDS IN SOFTWARE-CENTRIC ARCHITECTURE FOR NEXT-GEN AUTOMOBILES

Gangadhar Yadiki

Magna Electronics

Understanding how the shift from hardware to software is enabling smarter, scalable vehicles
Exploring how zonal architecture, AI, and OTA updates are reshaping vehicle design
Learning how OEMs and suppliers must rethink development and software delivery models

10:05 - 10:10

Q&A SESSION ON SOFTWARE-CENTRIC ARCHITECTURE IN NEXT-GEN AUTOMOBILES

10:10 - 10:35

SDV - TO BE OR NOT TO BE

Praveen Cherian

Capgemini

Discovering the potential of software-defined vehicles to boost user experience and innovation
Understanding the current roadblocks preventing wide adoption across the automotive industry
Evaluating whether SDV strategies are a universal necessity or a niche investment for select OEMs

10:35 - 10:40

Q&A SESSION ON THE VALUE AND CHALLENGES OF SOFTWARE-DEFINED VEHICLES

10:40 - 11:00

MORNING COFFEE BREAK IN THE EXHIBIT AREA

11:00 - 11:30

PANEL DISCUSSION ON SOFTWARE-DRIVEN BUSINESS MODELS - MONETIZING THE VEHICLE LIFECYCLE

What software-driven revenue models are gaining the most traction in mobility?
What are some monetization options new vehicles can have, leveraging AI?
At the point of resale, how can having OTA updates ensure the best ROI for fleets?

| Plug and Play Tech Center

| Mantrax Software Solutions

| Lewis Tree Service

11:30 - 11:55

SCALING SIMULATION AND VIRTUAL VALIDATION WITH CLOUD INFRASTRUCTURE

Luke Harvey

Amazon Web Services

Learning how cloud orchestration accelerates large-scale simulation and validation
Discovering scalable ways to manage vast sensor data and automate validation workflows
Exploring real-world examples of efficient, cost-effective virtual testing frameworks

11:55 - 12:00

Q&A SESSION ON SCALING SIMULATION AND CLOUD VALIDATION

12:00 - 12:25

FROM ECU-CENTRIC TO SDV – A SYSTEM ARCHITECTURE PLAYBOOK FOR SAFE & SCALABLE SDVs

Rama Kiran Kumar Indrakanti

Torc Robotics

Explore how vehicle architectures evolve from ECUs to zonal compute for faster delivery
Understand key design trade-offs for safety, scalability, and mixed-criticality platforms
Learning how OTA and CI/CD can align with ISO 26262, ISO 21434, and ASPICE governance

12:25 - 12:30

Q&A SESSION ON BUILDING SAFE AND SCALABLE SDV ARCHITECTURES

12:30 - 13:30

NETWORKING LUNCH AND VISITING THE SOFTWARE-DEFINED VEHICLES EXHIBITION

13:30 - 13:55

HIGH-PERFORMANCE COMPUTE AND MIDDLEWARE – ENABLING INTELLIGENCE AND AI RELIABILITY IN THE SDV ERA

Akshay Gokhale

Astemo Ltd.

Presenting Astemo’s safety-driven compute platform for the SDV era, designed to support evolving vehicle intelligence
Highlighting a flexible, decoupled architecture that simplifies the adoption of new compute technologies over time
Demonstrating advanced middleware that improves AI dependability, supported by a case study on consistent behavior

13:55 - 14:00

Q&A SESSION ON ENHANCING COMPUTE AND MIDDLEWARE FOR AI RELIABILITY

14:00 - 14:25

SDV IS NOT SOFTWARE – IT IS AN ENGINEERING SYSTEM

Sergey Malygin

SODA.Auto

Understanding why SDV programs often stall due to fragmented engineering toolchains and workflows
Exploring how organizations can transition toward a unified and executable vehicle model for development
Examining what rapid “China speed” engineering truly involves and how OEMs can realistically adopt it

14:25 - 14:30

Q&A SESSION ON SDV AS A HOLISTIC ENGINEERING SYSTEM

14:30 - 14:55

SAFETY FIRST - CERTIFYING AI CONTROL SYSTEMS FOR FIXED-GUIDEWAY TRANSIT

Joffrey Lauthier

TÜV Rheinland Group

Showing how regulations guide the move from assisted to automated transit operations
Explaining how the OCORA architecture aligns with software-defined vehicle objectives
Improving safety by advancing obstacle detection and vehicle location capabilities

14:55 - 15:00

Q&A SESSION ON CERTIFYING AI SYSTEMS FOR FIXED-GUIDEWAY TRANSIT

15:00 - 15:30

AFTERNOON COFFEE BREAK IN THE EXHIBIT AREA

15:30 - 15:55

SCALING UP TO SDV LEVEL 5 – A PRACTICAL TRANSITION PLAN FOR OEMS

Ryan Goff

Elektrobit

Understanding how to evolve existing vehicle platforms when starting from scratch is not viable
Exploring cost-effective strategies to unlock meaningful SDV capabilities under tight budgets
Learning practical ways to scale applications across the automotive stack without sacrificing maintainability

15:55 - 16:00

Q&A SESSION ON SCALING UP TO SDV LEVEL 5 FOR OEMS

16:00 - 16:25

CLOUD-NATIVE SDV ARCHITECTURE WITH SOAFEE AND ADAPTIVE AUTOSAR

Amol Gulve

Cognizant

Exploring how cloud-native principles enable modular SDV design across cloud and vehicle edge
Understanding how SOAFEE containers and Adaptive AUTOSAR services support mixed workloads
Observing how CI CD pipelines, OTA updates, and virtualization accelerate validation and compliance

16:25 - 16:30

Q&A SESSION ON CLOUD NATIVE SDV ARCHITECTURE PRACTICES

16:30 - 16:55

CONTINUOUS INTEGRATION – CONTINUOUS TESTING, BUT HOW ABOUT CONTINUOUS COMPLIANCE?

Florian Rohde

iProcess LLC

Showing how SDV teams can meet ASPICE and process requirements while maintaining development speed
Explaining how embedding compliance in CI and testing makes it supportive rather than restrictive
Highlighting how early, integrated compliance improves clarity and teamwork across disciplines

16:55 - 17:00

Q&A SESSION ON SDV TESTING AND CONTINUOUS COMPLIANCE

17:00 - 17:25

SOFTWARE DEFINED INNOVATION IN OFF-HIGHWAY MACHINERY

Ty Kim

Kyungwoo Systech Inc.

Examining why industrial and off-highway vehicles are entering a decisive decade of change
Exploring how software-defined approaches unlock productivity, safety, and lifecycle value
Understanding why edge intelligence goes beyond telematics to enable true differentiation

17:25 - 17:30

Q&A SESSION ON SOFTWARE-DRIVEN TRANSFORMATION IN OFF-HIGHWAY MACHINES

17:30 - 17:55

MODULAR OPEN SYSTEMS APPROACH FOR DIFFERENTIATED SDV ARCHITECTURES

Andy Shahbazian

Iliad Innovations

Explore how SysML 2.0 and MOSA work together to speed SDV architecture design and reuse
Learn how modular interfaces reduce ECU complexity while enabling faster validation and testing
See how safety, cybersecurity, and OTA collaboration can be embedded early through MBSE workflows

17:55 - 18:00

Q&A SESSION ON ACCELERATING MODULAR SDV ARCHITECTURES

18:00 - 19:00

NETWORKING DRINKS RECEPTION

Day 2 :

TUESDAY, MAY 5, 2026

08:30 - 09:00

MORNING REFRESHMENTS

09:00 - 09:10

OPENING ADDRESS

09:10 - 09:35

TEST SYSTEMS AS THE BACKBONE OF SDV - SCALING VALIDATION WITHOUT SLOWING DELIVERY

Guy Zur

CARIAD, Inc.

Explore how to build an evidence-driven DV/PV pipeline that aligns with fast hardware release cycles
Learn how AI-enabled tools can accelerate test development, triage, and end-to-end traceability
Observe how CI/CD can be applied to embedded systems while preserving safety, compliance, and quality

09:35 - 09:40

Q&A SESSION ON TEST SYSTEMS ENABLING FAST AND RELIABLE SDV VALIDATION

09:40 - 10:05

FROM CODE TO COGNITION - THE RISE OF EMBEDDED AI IN SOFTWARE DEFINED VEHICLES

Venugopal Thirakanam

Magna International Inc.

Learn how embedded AI turns software-defined vehicles into context-aware interiors
Understand edge AI architecture choices for automotive SoCs under safety constraints
See real-world AI use cases improving occupant safety, comfort, and adaptability

10:05 - 10:10

Q&A SESSION ON EMBEDDED AI FOR INTELLIGENT SOFTWARE DEFINED VEHICLES

10:10 - 10:35

BEYOND SOFTWARE-DEFINED – ENGINEERING THE AI-DEFINED VEHICLE REVOLUTION

Stefano Marzani

Amazon Web Services

Discovering how AI-defined architectures enable vehicles to adapt and integrate intelligence seamlessly
Learning how cloud-native tools shorten silicon and software cycles for faster innovation delivery
Understanding how AI acceleration and advanced compute support flexible and safe vehicle design

10:35 - 10:40

Q&A SESSION ON AI-DEFINED VEHICLE ENGINEERING REVOLUTION

10:40 - 11:00

MORNING COFFEE BREAK IN THE EXHIBIT AREA

11:00 - 11:25

ELIMINATING SOFTWARE IN SOFTWARE-DEFINED VEHICLES

Ray Notarantonio

Infineon Technologies

Exploring the rising software complexity in centralized SDV architectures
Explaining how simplifying software also reduces hardware design challenges

Hugo Ochoa

Infineon Technologies

Highlighting the role of configurable software stacks in hardware gateway design
Demonstrating how Infineon’s microcontrollers can lower system costs and speed development

11:25 - 11:30

Q&A SESSION ON SOFTWARE REDUCTION IN SDV SYSTEM ARCHITECTURE

11:30 - 11:55

AI FOR ENGINEERING: ACCELERATING SDV FEATURE DEVELOPMENT BY DELIVERING KEY ADVANTAGES

Edward Gorham

CS GROUP - Canada

Showing how AI speeds up refactoring to support faster and more adaptable SDV feature updates
Explaining how full-codebase context reduces integration errors and improves software quality
Demonstrating how agent-driven workflows enable seamless and scalable OEM customization

11:55 - 12:00

Q&A SESSION ON AI FOR ENGINEERING ACCELERATING SDV FEATURES

12:00 - 12:25

DRIVING LOYALTY - MONETIZING DATA WITHOUT LOSING THE CUSTOMER CONNECTION

Cathi Chinn

Verra Mobility

Examine how connected vehicle technologies reshape customer expectations and experiences across digital touchpoints
Explore practical data monetization strategies that balance innovation, trust, and long-term customer value
Understand how emotional engagement signals adoption success and guides sustainable business model decisions

12:25 - 12:30

Q&A SESSION ON BUILDING CUSTOMER LOYALTY THROUGH DATA-DRIVEN INNOVATION

12:30 - 13:30

NETWORKING LUNCH AND VISITING THE SOFTWARE-DEFINED VEHICLES EXHIBITION

13:30 - 13:55

CONTINUOUS COMPLIANCE FOR SDV - SBOM-DRIVEN SAFETY TRACEABILITY IN CI/CD

Rinat Shagisultanov

InfoMagnus

Learn how safety-annotated SBOMs link goals, hazards, tests, and evidence end-to-end
See how semantic SBOM diffing identifies changes and triggers the right safety revalidation
Explore CI/CD gates that enforce evidence completeness and generate audit-ready reports

13:55 - 14:00

Q&A SESSION ON SBOM-DRIVEN CONTINUOUS COMPLIANCE FOR SDV

14:00 - 14:25

MODERNIZING THE ASPICE SOFTWARE ENGINEERING FRAMEWORK FOR AGILE AUTOMOTIVE DEVELOPMENT

Satyajit Lingras

Aeva Inc.

Explore why traditional ASPICE PAM 4.0 adoption can conflict with agile workflows and iterative delivery models
Examine modern updates to SWE.1–SWE.5 using AI, blockchain, and requirements-as-code to improve traceability
Learn how microservices, shift-left testing, and CI/CD automation enable faster integration and higher quality

14:25 - 14:30

Q&A SESSION ON MODERNIZING ASPICE FOR AGILE DELIVERY

14:30 - 14:55

TRANSFORMING THE AUTOMOTIVE OEM SOFTWARE SUPPLY CHAIN FOR THE SDV

Hasan Yasar

Software Engineering Institute | Carnegie Mellon University

Exploring how SDVs are reshaping OEM software supply chains with agility and cybersecurity needs
Learning secure ways to manage software, packaging, and data to reduce system vulnerabilities
Discovering how data analytics can streamline logistics and support global regulatory compliance

14:55 - 15:00

Q&A SESSION ON TRANSFORMING OEM SOFTWARE SUPPLY CHAINS

15:00 - 15:25

RETHINKING HARDWARE–SOFTWARE BOUNDARIES IN NEXT-GEN SDV PLATFORMS

Sudhar Srinivasaraghavan

Independent Consultant

Understand how compute classes, safety islands, and timing domains shape SDV architecture decisions
Explore key trade-offs and failure modes affecting safety isolation, latency, scalability, and performance
Apply a systems-level framework to align long hardware cycles with rapidly evolving software lifecycles

15:25 - 15:30

Q&A SESSION ON HARDWARE–SOFTWARE BOUNDARIES IN SDV PLATFORMS

15:30 - 15:55

QUANTUM DRIVES THE FUTURE - HOW THE AUTOMOTIVE INDUSTRY IS PREPARING FOR THE NEXT WAVE OF INNOVATION

John Riley III

IMPACTIFI

Understand how automotive leaders can assess quantum readiness today and shape long-term innovation strategy
Explore real-world examples of how automakers are applying quantum in R&D, manufacturing, and mobility systems
Learn how to build a quantum-ready organization by developing talent, forming partnerships, and identifying first steps

15:55 - 16:00

Q&A SESSION ON QUANTUM PREPAREDNESS FOR AUTOMOTIVE INNOVATION

16:00 - 16:15

FEEDBACK & RAFFLE DRAW

16:15 - 16:30

CLOSING REMARKS

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