Highlights of the Program

2 days business program:

Learn from real-world case studies by industry leaders.

SHOWCASING INNOVATION:

Discover the latest technology and techniques from across the industry.

leaders talk:

Hear from top-level experts about how to stay ahead in a fast-changing industry.

MULTIPLE STREAMS:

A business program that is multi-disciplinary, giving you a broad view of the industry.

SMART TECHNOLOGIES:

Explore the latest smart and AI-driven solutions, and see how they can be used in your business.

roundtable discussion:

Join talks with industry peers. Share ideas, make connections, and find new partners.

Program

Day 1 :
MONDAY, MAY 4, 2026
08:00 - 09:00
REGISTRATION AND MORNING REFRESHMENTS
09:00 - 09:10
OPENING ADDRESS
09:10 - 09:35
SYSTEM ARCHITECTURE FOR DEVELOPMENT OF SOFTWARE-DEFINED VEHICLES
Ahsan Qamar
Ford Motor Company

Ahsan Qamar

Ford Motor Company

  • Exploring how decentralization impacts control systems through cognitive and local heuristics
  • Addressing middleware development with a focus on API safety, security, and performance
  • Examining integration challenges between hardware and software in vehicle systems
09:35 - 09:40
Q&A SESSION ON SOFTWARE-DEFINED VEHICLE SYSTEM ARCHITECTURE
09:40 - 10:05
CUSTOMER, SDV, AND DIGITAL ECOSYSTEM - AN ALWAYS-ON EXPERIENCE
Shrawan Nath Jha
Lucid Motors

Shrawan Nath Jha

Lucid Motors

  • Prioritizing stable, highly available SDV platforms centered on customer experience
  • Integrating digital ecosystems with persona-aware engagement models
  • Delivering predictive, fail-safe OTA as the engine for continuous monetization
10:05 - 10:10
Q&A SESSION ON BUILDING THE ALWAYS-ON SDV EXPERIENCE
10:10 - 10:35
EMERGING TRENDS IN SOFTWARE-CENTRIC ARCHITECTURE FOR NEXT-GEN AUTOMOBILES
Gangadhar Yadiki
Magna Electronics

Gangadhar Yadiki

Magna Electronics

  • Understanding how the shift from hardware to software is enabling smarter, scalable vehicles
  • Exploring how zonal architecture, AI, and OTA updates are reshaping vehicle design
  • Learning how OEMs and suppliers must rethink development and software delivery models
10:35 - 10:40
Q&A SESSION ON SOFTWARE-CENTRIC ARCHITECTURE IN NEXT-GEN AUTOMOBILES
10:40 - 11:00
MORNING COFFEE BREAK IN THE EXHIBIT AREA
11:00 - 11:30
PANEL DISCUSSION ON THE FUTURE OF AUTOMOTIVE ARCHITECTURE - EMBRACING CENTRALIZED COMPUTING
Speaker ImageSpeaker Image
  • In moving towards high-performance central compute, what drives the allocation of functions?
  • How can safe state be conceptualized and defined for centralized computing architecture?
  • How does centralized computing transform development and validation in software-defined vehicles?

| Ford Motor Company

| Lucid Motors

| ETAS

11:30 - 11:55
EMERGING TRENDS IN SOFTWARE-CENTRIC VEHICLE ARCHITECTURE
Ajay Reddy
ZF Group

Ajay Reddy

ZF Group

  • Transitioning from ECU sprawl to centralized HPC and zonal architectures
  • Implementing service-oriented microservices with standardized vehicle APIs
  • Integrating cloud-edge CI/CD, fleet telemetry, and OTA-by-design principles
11:55 - 12:00
Q&A SESSION ON ARCHITECTURAL SHIFTS SHAPING NEXT-GEN SDVS
12:00 - 12:25
ELIMINATING SOFTWARE IN SOFTWARE-DEFINED VEHICLES
Ray Notarantonio
Infineon Technologies

Ray Notarantonio

Infineon Technologies

  • Exploring the rising software complexity in centralized SDV architectures
  • Explaining how simplifying software also reduces hardware design challenges
Hugo Ochoa
Infineon Technologies

Hugo Ochoa

Infineon Technologies

  • Highlighting the role of configurable software stacks in hardware gateway design
  • Demonstrating how Infineon’s microcontrollers can lower system costs and speed development
12:25 - 12:30
Q&A SESSION ON SOFTWARE REDUCTION IN SDV SYSTEM ARCHITECTURE
12:30 - 13:30
NETWORKING LUNCH AND VISITING THE SOFTWARE-DEFINED VEHICLES EXHIBITION
13:30 - 14:00
PANEL DISCUSSION ON SDVS AND THE TRANSITION TO AUTONOMOUS MOBILITY
Speaker Image
  • Can OEMs scale autonomous SDVs without rethinking traceability and data infrastructure?
  • How can policy, software, and traffic planning accelerate trust and adoption of AVs?
  • How can OEMs accelerate the shift from traditional ECU-based architectures to SDV platforms?

| Ancor

| Traction Labs LLC

| ZF Group

14:00 - 14:25
SDV - TO BE OR NOT TO BE
Praveen Cherian
Capgemini

Praveen Cherian

Capgemini

  • Discovering the potential of software-defined vehicles to boost user experience and innovation
  • Understanding the current roadblocks preventing wide adoption across the automotive industry
  • Evaluating whether SDV strategies are a universal necessity or a niche investment for select OEMs
14:25 - 14:30
Q&A SESSION ON THE VALUE AND CHALLENGES OF SOFTWARE-DEFINED VEHICLES
14:30 - 14:55
SCALING UP TO SDV LEVEL 5 – A PRACTICAL TRANSITION PLAN FOR OEMS
Ryan Goff
Elektrobit

Ryan Goff

Elektrobit

  • Understanding how to evolve existing vehicle platforms when starting from scratch is not viable
  • Exploring cost-effective strategies to unlock meaningful SDV capabilities under tight budgets
  • Learning practical ways to scale applications across the automotive stack without sacrificing maintainability
14:55 - 15:00
Q&A SESSION ON SCALING UP TO SDV LEVEL 5 FOR OEMS
15:00 - 15:30
AFTERNOON COFFEE BREAK IN THE EXHIBIT AREA
15:30 - 15:55
CONTINUOUS INTEGRATION – CONTINUOUS TESTING, BUT HOW ABOUT CONTINUOUS COMPLIANCE?
Florian Rohde
iProcess LLC

Florian Rohde

iProcess LLC

  • Showing how SDV teams can meet ASPICE and process requirements while maintaining development speed
  • Explaining how embedding compliance in CI and testing makes it supportive rather than restrictive
  • Highlighting how early, integrated compliance improves clarity and teamwork across disciplines
15:55 - 16:00
Q&A SESSION ON SDV TESTING AND CONTINUOUS COMPLIANCE
16:00 - 16:25
ORCHESTRATING APPLICATION LIFECYCLE MANAGEMENT FOR SOFTWARE DEFINED VEHICLES
Ninad Ghike
Aptiv

Ninad Ghike

Aptiv

  • Explain why legacy automotive software architectures limit flexibility and update speed at scale
  • Show how vehicle-grade container orchestration enables safe deployment under real-time constraints
  • Connect orchestration to CI/CD and OTA pipelines across zonal and centralized compute platforms
16:25 - 16:30
Q&A SESSION ON ORCHESTRATING APPLICATION LIFECYCLES IN SDVS
16:30 - 16:55
TRANSFORMING THE AUTOMOTIVE OEM SOFTWARE SUPPLY CHAIN FOR THE SDV
Hasan Yasar
Software Engineering Institute | Carnegie Mellon University

Hasan Yasar

Software Engineering Institute | Carnegie Mellon University

  • Exploring how SDVs are reshaping OEM software supply chains with agility and cybersecurity needs
  • Learning secure ways to manage software, packaging, and data to reduce system vulnerabilities
  • Discovering how data analytics can streamline logistics and support global regulatory compliance
16:55 - 17:00
Q&A SESSION ON TRANSFORMING OEM SOFTWARE SUPPLY CHAINS
17:00 - 17:25
LOW-COST SOFTWARE-DEFINED VEHICLE ARCHITECTURE OVER CAN
Brian Berg
Polaris Inc.

Brian Berg

Polaris Inc.

  • Implementing service-oriented architecture over CAN using DDS middleware patterns
  • Leveraging AUTOSAR, IDL APIs, and standard stacks to cut hardware costs
  • Demonstrating faster feature development and secure cloud integration
17:25 - 17:30
Q&A SESSION ON SOA OVER CAN FOR COST-EFFICIENT SDVS
17:30 - 18:30
NETWORKING DRINKS RECEPTION
Day 2 :
TUESDAY, MAY 5, 2026
08:30 - 09:00
MORNING REFRESHMENTS
09:00 - 09:10
OPENING ADDRESS
09:10 - 09:35
SCALING SIMULATION AND VIRTUAL VALIDATION WITH CLOUD INFRASTRUCTURE
Luke Harvey
Amazon Web Services

Luke Harvey

Amazon Web Services

  • Learning how cloud orchestration accelerates large-scale simulation and validation
  • Discovering scalable ways to manage vast sensor data and automate validation workflows
  • Exploring real-world examples of efficient, cost-effective virtual testing frameworks
09:35 - 09:40
Q&A SESSION ON SCALING SIMULATION AND CLOUD VALIDATION
09:40 - 10:05
HIGH-PERFORMANCE COMPUTE AND MIDDLEWARE – ENABLING INTELLIGENCE AND AI RELIABILITY IN THE SDV ERA
Akshay Gokhale
Astemo Ltd.

Akshay Gokhale

Astemo Ltd.

  • Presenting Astemo’s safety-driven compute platform for the SDV era, designed to support evolving vehicle intelligence
  • Highlighting a flexible, decoupled architecture that simplifies the adoption of new compute technologies over time
  • Demonstrating advanced middleware that improves AI dependability, supported by a case study on consistent behavior
10:05 - 10:10
Q&A SESSION ON ENHANCING COMPUTE AND MIDDLEWARE FOR AI RELIABILITY
10:10 - 10:35
FROM CODE TO COGNITION - THE RISE OF EMBEDDED AI IN SOFTWARE DEFINED VEHICLES
Venugopal Thirakanam
Magna International Inc.

Venugopal Thirakanam

Magna International Inc.

  • Learn how embedded AI turns software-defined vehicles into context-aware interiors
  • Understand edge AI architecture choices for automotive SoCs under safety constraints
  • See real-world AI use cases improving occupant safety, comfort, and adaptability
10:35 - 10:40
Q&A SESSION ON EMBEDDED AI FOR INTELLIGENT SOFTWARE DEFINED VEHICLES
10:40 - 11:00
MORNING COFFEE BREAK IN THE EXHIBIT AREA
11:00 - 11:25
AI FOR ENGINEERING: ACCELERATING SDV FEATURE DEVELOPMENT BY DELIVERING KEY ADVANTAGES
Edward Gorham
CS Group North America

Edward Gorham

CS Group North America

  • Showing how AI speeds up refactoring to support faster and more adaptable SDV feature updates
  • Explaining how full-codebase context reduces integration errors and improves software quality
  • Demonstrating how agent-driven workflows enable seamless and scalable OEM customization
11:25 - 11:30
Q&A SESSION ON AI FOR ENGINEERING ACCELERATING SDV FEATURES
11:30 - 11:55
MODERNIZING THE ASPICE SOFTWARE ENGINEERING FRAMEWORK FOR AGILE AUTOMOTIVE DEVELOPMENT
Satyajit Lingras
Aeva Inc.

Satyajit Lingras

Aeva Inc.

  • Explore why traditional ASPICE PAM 4.0 adoption can conflict with agile workflows and iterative delivery models
  • Examine modern updates to SWE.1–SWE.5 using AI, blockchain, and requirements-as-code to improve traceability
  • Learn how microservices, shift-left testing, and CI/CD automation enable faster integration and higher quality
11:55 - 12:00
Q&A SESSION ON MODERNIZING ASPICE FOR AGILE DELIVERY
12:00 - 12:25
DRIVING LOYALTY - MONETIZING DATA WITHOUT LOSING THE CUSTOMER CONNECTION
Cathi Chinn
Verra Mobility

Cathi Chinn

Verra Mobility

  • Examine how connected vehicle technologies reshape customer expectations and experiences across digital touchpoints
  • Explore practical data monetization strategies that balance innovation, trust, and long-term customer value
  • Understand how emotional engagement signals adoption success and guides sustainable business model decisions
12:25 - 12:30
Q&A SESSION ON BUILDING CUSTOMER LOYALTY THROUGH DATA-DRIVEN INNOVATION
12:30 - 13:30
NETWORKING LUNCH AND VISITING THE SOFTWARE-DEFINED VEHICLES EXHIBITION
13:30 - 13:55
TEST SYSTEMS AS THE BACKBONE OF SDV - SCALING VALIDATION WITHOUT SLOWING DELIVERY
Guy Zur
CARIAD, Inc.

Guy Zur

CARIAD, Inc.

  • Explore how to build an evidence-driven DV/PV pipeline that aligns with fast hardware release cycles
  • Learn how AI-enabled tools can accelerate test development, triage, and end-to-end traceability
  • Observe how CI/CD can be applied to embedded systems while preserving safety, compliance, and quality
13:55 - 14:00
Q&A SESSION ON TEST SYSTEMS ENABLING FAST AND RELIABLE SDV VALIDATION
14:00 - 14:25
SAFETY FIRST - CERTIFYING AI CONTROL SYSTEMS FOR FIXED-GUIDEWAY TRANSIT
Joffrey Lauthier
TÜV Rheinland Group

Joffrey Lauthier

TÜV Rheinland Group

  • Showing how regulations guide the move from assisted to automated transit operations
  • Explaining how the OCORA architecture aligns with software-defined vehicle objectives
  • Improving safety by advancing obstacle detection and vehicle location capabilities
14:25 - 14:30
Q&A SESSION ON CERTIFYING AI SYSTEMS FOR FIXED-GUIDEWAY TRANSIT
14:30 - 14:55
SOFTWARE DEFINED INNOVATION IN OFF-HIGHWAY MACHINERY
Ty Kim
Kyungwoo Systech Inc.

Ty Kim

Kyungwoo Systech Inc.

  • Examining why industrial and off-highway vehicles are entering a decisive decade of change
  • Exploring how software-defined approaches unlock productivity, safety, and lifecycle value
  • Understanding why edge intelligence goes beyond telematics to enable true differentiation
14:55 - 15:00
Q&A SESSION ON SOFTWARE-DRIVEN TRANSFORMATION IN OFF-HIGHWAY MACHINES
15:00 - 15:25
RETHINKING HARDWARE–SOFTWARE BOUNDARIES IN NEXT-GEN SDV PLATFORMS
Sudhar Srinivasaraghavan
Independent Consultant

Sudhar Srinivasaraghavan

Independent Consultant

  • Understand how compute classes, safety islands, and timing domains shape SDV architecture decisions
  • Explore key trade-offs and failure modes affecting safety isolation, latency, scalability, and performance
  • Apply a systems-level framework to align long hardware cycles with rapidly evolving software lifecycles
15:25 - 15:30
Q&A SESSION ON HARDWARE–SOFTWARE BOUNDARIES IN SDV PLATFORMS
15:30 - 15:45
FEEDBACK & RAFFLE DRAW
15:45 - 16:00
CLOSING REMARKS

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