Front view of illuminated SUV representing Snapdragon’s unified automotive chip tech.

INNOVATION

7 May 2025

One Chip to Rule Them All: Snapdragon's Bold Auto Revolution

Ride Flex merges cockpit and ADAS into one chip, cutting costs and driving the future of software-defined vehicles.

Ford SUV with projected digital interface showing software-defined vehicle features.

INSIGHTS

1 May 2025

Ford's Smarter Roadmap for the Cars of Tomorrow

Ford modernizes its SDV approach by blending platforms to accelerate innovation, reduce costs, and support faster tech rollouts.

Intel AI automotive chip on circuit board representing upgradeable vehicle computing.

TECHNOLOGY

26 Apr 2025

Cars That Learn: Intel's Chip Makes Vehicles Upgradeable

Intel's modular chip empowers cars to evolve like smartphones, boosting safety, flexibility, and over-the-air upgrades.

Electra EV concept truck displayed with AI battery software showcase.

INNOVATION

17 Apr 2025

EV Batteries Get Smart: The Software Revolution Underway

Sibros and Electra fuse Al with OTA updates to power self-optimizing EV batteries, advancing the future of software-defined vehicles.

Driver using a touchscreen display in a modern car showing advanced in-car software.

MARKET TRENDS

12 Apr 2025

Streaming Wheels: How Automakers Are Turning Cars Into Apps

GM, Mercedes, and Rivian shift gears with in-car software upgrades, driving new revenue and redefining the ride.

Marvell headquarters building linked to Infineon’s automotive Ethernet acquisition.

PARTNERSHIPS

8 Apr 2025

A New Auto Alliance: Infineon Taps Marvell's Ethernet Edge

Chipmaker expands into software-defined vehicles with high-speed in-car networking technology

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